The second most critical
trait of a successful sales rep is confidence. The first is
a hard work ethic. Confidence is the one trait that enters
into every discipline in the selling process. It takes confidence
to prospect, present, and close successfully.
Confidence helps the sales rep in dealing with others. Confidence
helps provide a good first impression, which is essential
in selling. It helps the professional to have a strong ego
without being egotistical.
The confident and secure sales rep knows how and when to build
another person’s ego. They see the good in others. They
understand that by helping others obtain their needs, their
own will be obtained.
Confidence, like all selling disciplines, can and must be