Sales is one of the best careers an individual can pursue.
However, it can also be the worst. Some salespeople earn higher
incomes than the executives at the firm where they work, while
others can’t make their mortgage payments.
The sales profession has some of the most sought after requirements.
Most salespeople determine their own starting time. They determine
whom to call on. They often determine their own travel schedules.
Salespeople also decide on the length of their work day. Most
salespeople, in essence, are their own boss. They personally
control their own destiny.
It is this freedom that determines a portion of the difference
in income levels of sales representatives. The other portion
of the difference in income is determined by ability. The
ability part is a learned skill.
There are many myths in selling. The greatest myth is that
salespeople are born. They are not born, but educated and
trained. The types of training offered by many companies is
often one of the largest problems in the profession.
Another large myth is that outgoing extroverted individuals
are better in sales. Nothing could be further from the truth.
It is more important to listen than talk in sales. And when
the sales rep does talk, it is important to say the right
There are some ingredients to success in sales. One is to
be liked. People want to do business with people they like.
There are other ingredients, such as desire, integrity, confidence,
attitude, work ethic, professionalism, goal setting, and time
Professional sales basics are critical in learning to sell.