There is a sales cycle in every selling process. It most often entails prospecting, making a sales call and obtaining business, and servicing the customer after the sale.

The cycle is simple on the surface. Each stage has various phases. It is important for the sales rep to understand each phase of all stages. The professional analyzes their own strengths and weaknesses within these stages. They learn to improve the stages where they are weakest, and build on the strengths.

All stages happen when you obtain a customer. Some happen quickly, while others take weeks, months, or even years. The professional understands the cycle, and has a plan for each prospect and customer to reach the last stage, which never ends.